Matt mcfall

freelance producer


freelance photo & video producer

Over the past 15 years, I've produced brand projects for Kohl’s, Nike, Under Armour, Kohler, Michael Kors, Rachael Ray Home, Bon-Ton Stores, Milwaukee Ballet and more.


  • photo/video shoot logistics and management

  • produce content for Instagram, Facebook, Pinterest, Twitter, and YouTube

  • casting and booking of children, missy, men, and animal talent

  • strategy and deliverables planning

  • manage project kick-off and pre-production meetings

  • a national network of creative resources including talent agencies

  • negotiate rate, usage, and contracts

  • facilitate wardrobe, prop and set styling

  • manage communications with teams, vendors and brand partners

  • track budget spend priorities

  • source photo studio, location, gear and EQ rentals

  • merchandise and sample coordination


© 2021 Matt McFall Consulting LLC. All rights reserved.

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