Matt mcfall

Writer and producer

About

I’m a writer with a foundation in fashion production, crafting stories at the intersection of culture, trends, and lifestyle. My work translates brand vision into clear, compelling narratives that resonate across audiences.I’ve partnered with both leading fashion retailers and emerging businesses to shape brand stories with intention and distinction. My writing has appeared in national publications, lifestyle platforms, and business communications, helping brands articulate who they are and why they matter.Storytelling is the through line of my career, across words and imagery. I bring a collaborative approach to every project, working seamlessly with cross-functional teams to deliver thoughtful, cohesive content across multiple media channels.When I'm not working, I love traveling (the more unfamiliar, the better). A few highlights are watching the sunset in the Sahara Desert, boating Ha Long Bay in Vietnam, and exploring Petra.I graduated from University of Wisconsin-Milwaukee with a B.A. in Journalism & Mass Communications focusing on Media Studies.

“Because we all have stories. Or perhaps, because we are, as humans, already an assemblage of stories."
Neil Gaiman

I’m a highly organized producer with over 15 years of experience leading projects ranging from commercial fashion campaigns to PR events for nonprofit organizations.My work includes producing brand initiatives for nationally recognized companies such as Kohl’s, Nike, Under Armour, Kohler, Michael Kors, Rachael Ray Home, Bon-Ton Stores, Milwaukee Ballet, among others.Known for clear communication and calm oversight, I thrive in fast-paced, deadline-driven environments. I bring a collaborative, solutions-oriented approach to every project and take pride in building strong relationships with teams, community partners, and industry professionals.

I specialize in feature storytelling, Amazon EBC, and human-interest interviews, with bylines and brand work published by lifestyle outlets and national companies.5 Professional Location Scouting Tips for Outdoor Photo Shoots (Petapixel)The Growing Trend of Ranger Panties (The Authentic Gay)Tie Dye Isn't Just For T-Shirts Anymore! (Doodle Hog)First Date: What To Wear (KeYou)3 Spring Mini-Refresh Ideas For Your Kids Bedroom (Doodle Hog)