Matt mcfall

Writer and producer

About

As a writer with a background in fashion production, I specialize in crafting stories that sit at the intersection of culture, trends, and lifestyle.I've worked on brand projects for both major fashion retailers and smaller businesses, bringing each vision to life with a unique approach. My writing has been featured in national publications, lifestyle blogs, and business communications. I'm passionate about helping clients define and amplify their brand voice.Storytelling, whether through narrative or imagery, has been a consistent thread in my career. I’ve had the privilege of collaborating with cross-functional teams to produce brand-conscious content across various multimedia platforms.When I'm not working, I love traveling - the more unfamiliar, the better. A few highlights are watching the sunset in the Sahara Desert, boating Ha Long Bay in Vietnam, and exploring Petra.I graduated from University of Wisconsin-Milwaukee with a B.A. in Journalism & Mass Communications focusing on Media Studies. In 2019, I achieved a 4.0 GPA in Grant and Proposal Writing from Gateway Technical College.

“Because we all have stories. Or perhaps, because we are, as humans, already an assemblage of stories."
Neil Gaiman

I’m an organized producer with 16 years of experience managing projects that span from commercial fashion campaigns to PR events for non-profit organizations.Throughout my career, I’ve had the opportunity to produce brand projects for renowned companies such as Kohl’s, Nike, Under Armour, Kohler, Michael Kors, Rachael Ray Home, Bon-Ton Stores, Milwaukee Ballet, and more.A skilled communicator, both written and verbal, I excel at overseeing multiple deadline-driven projects simultaneously. I take pride in building collaborative relationships with workgroups, community partners, and industry agents.

As a writer, my specialties are feature articles, amazon listings & EBC, human interest interviews, and SEO research. My written content has been published by lifestyle blogs and national businesses.5 Professional Location Scouting Tips for Outdoor Photo Shoots (Petapixel)The Growing Trend of Ranger Panties (The Authentic Gay)Tie Dye Isn't Just For T-Shirts Anymore! (Doodle Hog)First Date: What To Wear (KeYou)3 Spring Mini-Refresh Ideas For Your Kids Bedroom (Doodle Hog)