Matt mcfall

Writer and producer

About

I’m a writer, with a fashion producer background, specializing in stories at the crossroads of culture, trend, and lifestyle.I've produced brand projects for large fashion retailers as well as small businesses.
I have written pieces for national publications, lifestyle blogs, and business communications. I enjoy helping clients develop their brand voice. A common thread throughout my career is storytelling through narrative and imagery.I have an extensive history of partnering with cross-functional teams to create brand-aware content for multimedia platforms.When I'm not working, I love traveling - the more unfamiliar, the better. A few highlights are watching the sunset in the Sahara Desert, boating Ha Long Bay in Vietnam, and exploring Petra.I graduated from University of Wisconsin-Milwaukee with a B.A. in Journalism & Mass Communications focusing on Media Studies. In 2019, I achieved a 4.0 GPA in Grant and Proposal Writing from Gateway Technical College.

“Because we all have stories. Or perhaps, because we are, as humans, already an assemblage of stories."
Neil Gaiman

I'm an organized producer with experience working on projects ranging from commercial fashion campaigns to PR events for non-profit organizations. Over the past 16 years, I've produced brand projects for Kohl’s, Nike, Under Armour, Kohler, Michael Kors, Rachael Ray Home, Bon-Ton Stores, Milwaukee Ballet and more.I'm a strong written and verbal communicator adept at managing multiple deadline-driven projects. I take pride in my history of collaborative relationships with workgroups, community partners, and industry agents.

As a writer, my specialties are feature articles, amazon listings & EBC, human interest interviews, and SEO research. My written content has been published by lifestyle blogs and national businesses.5 Professional Location Scouting Tips for Outdoor Photo Shoots (Petapixel)The Growing Trend of Ranger Panties (The Authentic Gay)Tie Dye Isn't Just For T-Shirts Anymore! (Doodle Hog)First Date: What To Wear (KeYou)3 Spring Mini-Refresh Ideas For Your Kids Bedroom (Doodle Hog)